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Extraordinary Brands

Fitness That Moves Communities Forward.

Kids-Lift and Extraordinary Brands: Giving Back Together

Extraordinary Brands is a multi-brand franchise platform founded by Paul Flick, the CEO of Premium Service Brands and founder of Kids-Lift. Built around boutique fitness and wellness, it brings the same belief that guides everything we do: strong businesses should empower the communities they serve. Kids-Lift gives Extraordinary Brands franchise partners and team members a simple way to turn that belief into action.

Wellness Starts With Strong Communities

Boutique fitness is about showing up for yourself and for the people around you. Through Kids-Lift, Extraordinary Brands owners and riders can show up for local kids and families too. By supporting schools, charities, and community groups, they can help make sure kids have the everyday necessities they need, like food, school supplies, and seasonal essentials, to be at their best.

Every community has its own needs, so Kids-Lift works with local partners to find the right fit. Whether it’s a meal program, a school supply drive, or a holiday giving project, there’s a way for your studio to get involved.

How Kids-Lift Supports Extraordinary Brands Franchise Partners

  • Turn your studio’s local presence into local impact
  • Connect with schools, charities, and community groups in your neighborhood
  • Rally your team and members around a shared cause
  • Join national drives and seasonal projects alongside fellow owners
  • Share your giving stories with your studio community
Kids-Lift backpacks ready to be shared with local kids

Our Values

Kids-Lift works bilaterally with both governmental agencies and non-profit
charities to provide wholesome meals and education opportunities for kids locally and around the world.

  • Kids in classroom

    A Passion for Our Work

    Business partners are dedicated to the work they do while giving back to the community.

  • Team mentor with kids in class

    Youth Focused

    We believe that by investing in young people, we are investing in a brighter future.

  • Collaboration in the Office

    Collaboration

    By creating pathways of partnership, we can channel an even-greater social impact than we could all do individually.

  • Unique Solutions

    Each community has its own unique challenges and we respect that there is no “one size fits all” approach to helping!

  • Smiling Kids with watermelon

    Treat All With Respect

    We honor our human dignity by empowering & collaborating with local stakeholders in each community.

  • Safe Guarding

    The well-being and safety of children is of crucial importance. Kids-Lift works within and respects existing structures designed to protect children.

Father and Son

So How Does
It Work?

Reach out to learn about projects that would work for you and your team, or support efforts to fight food insecurity in Charlottesville.

Get Started